I’ve taught a fair number of ladies to shoot and I’m not ashamed to admit that a few have eventually gotten to the point where they could shoot better than me. Almost all of these ladies had a story. Some had been attacked others nearly attacked and a couple were just trying to face their fear of firearms.
Sometimes though a a lady will be reluctant to approach a man for assistance with using firearms, that is where the female staff both in the gun shop and on the training range become an invaluable asset to both your business and more importantly the ladies who would rather learn from another lady. Rounds and Roses, who I found via A Girl and Her Gun has an excellent article on this. I recommend reading it.